Shopping Cart
0 item(s) - Rs. 0.00
MBA Project Reports, BBA Project Reports, Download MBA Project Reports, Projects Sample Topics
MBA projects, BBA project reports, MBA synopsis,Project proposal
| More

Impact of Social Media on Competitive Intelligence Practives

Rs. 2,000.00



Introduction:
Our society is transforming into a knowledge-based society where knowledge is one of the most important resources in many aspects. Drucker (2001) claims that this will also change the dynamics of the competition and summarizes the situation well:
―Information technology, although only one of many new features of the next society, is already having one hugely important effect: it is allowing knowledge to spread near-instantly, and making it accessible to everyone. Given the ease and speed at which information travels, every institution in the knowledge society — not only businesses, but also schools, universities, hospitals and increasingly government agencies too — has to be globally competitive, even though most organisations will continue to be local in their activities and in their markets.”
The advent of social media is also part of what Drucker envisioned in 2001. Although some people still label social media as a hype phenomenon, it has already changed the way how many people and organizations communicate with each other. Never before in the history of humankind has communication and access to information been so easy and affordable. With the help of social media, a single message can instantly reach thousands of other people anywhere in the world.

Among other topics, people use social media to discuss about products and companies. This makes social media a particularly interesting subject from a corporation’s CI point of view (Mangold & Faulds, 2009). Some corporations are already actively monitoring social media and some are even using it to engage customers better. However, the social media landscape is very complex and several companies are still struggling to find the right approach to it.

In this project social media will be approached from a corporation’s CI point of view. The goal is to not only understand what kind of data and information the  company could obtain from social media, but also to create a systematic and holistic model of how data and information can be gathered from social media and transformed into actionable intelligence for the use of the  company.

Number of Pages of Project Report: 66
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
1.1 RATIONALE OF THE STUDY
1.4 NEED OF THE STUDY
CHAPTER 3: RESEARCH METHODOLOGY
RESEARCH PARADIGM
RESEARCH DESIGN
TYPE OF RESEARCH METHOD
DATA SOURCE
THE SAMPLE
DATA COLLECTION
DATA ANALYSIS METHOD
CHAPTER 4: DATA ANLAYSIS AND INTERPRETATION
FINDINGS
CONCLUSION
SUGGESTIONS AND RECOMMENDATIONS
LIMITATIONS OF THE STUDY
FUTURE DIRECTIONS FOR FURTHER RESEARCH
CONTRIBUTION OF THE STUDY
QUESTIONNAIRE


About Us    Privacy Policy    Shipping/Cancellation/Refund Policy    Terms and Conditions    Site map

Copyright © 2022 ProjectFever.com - MBA project reports, BBA project reports, MBA synopsis, Project proposal, Download project reports, Projects sample, MBA project topics