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Group Buying - A Concept Against Soaring Car Prices

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Introduction:
In today’s world where the prices are going high & high, we all are interested in saving money in our day today life whether it is saving of fuel, commodity or daily needs. This is the reason we are getting so many deals from seller’s/manufacturer’s for our daily needs, whether through retail or E marketing which has result in a good amount of increase in sales. After getting into individual deals now we are coming up with an idea of “Group Buying “.
Launched in the late 90’s, the group buying model had an ambition to make the most of the Internet specificities (e-mail, community dimension, absence of geographic borders…) to group buying offers together in order to knock down prices on different services and household goods.
The model had to be temporarily given up when everybody realized it was very difficult to fight with the power of central purchasing organizations of big retail chains.
More recently, the group buying principle has been partially re-launched by Groupon and other players.
Group buying, also referred to as collective buying, provides services and products at considerably reduced prices around the condition which a minimum quantity of buyers will make the acquisition. Origins of group buying could be tracked to China where team buying had been executed to obtain discount prices through retailer whenever a large group were prepared to buy the same item. In recent time, group buying websites emerged as a major participant in shopping online business. Typically, these web sites have a "deal of the day", using the deal stopping within after a set number of people accept purchase the product or service. Buyers then print off a voucher to claim their discount at the store. A lot of the group-buying sites work by negotiating offers with local merchants and guaranteeing to provide crowds in return for discount rates.
Someone should see whether they are able to (1) review and be aware of product well, (2)have alternative purchase channels, (3) other third parties to make sure fair exchange prior to these people dedicate group buying. (Grabner- Krauter & Kaluscha, 2003; Kim, 2005; Urban, 1999). Also, the possibility the best-selling group buying could be achieved if Service Standards is attained for purchasers. By following a idea from Barnes and Vidgen , 2003; Bressolles,2006; Parasuraman, Zeithaml and Malhotra,2005; Wolfinbarger as well as Gilly, 2003, all of us calculate service standard in four dimension 1)Details, 2) Ease of use, 3) Website design, and also 4) Dependability.

Number of Pages of Project Report: 40
Package Includes: Proposal + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
INTRODUCTION
SCOPE OF THE STUDY
OBJECTIVES OF THE STUDY
THEORTICAL BACKGROUND
LITERATURE REVIEW
RESEARCH METHODOLOGY
DATA ANALYSIS
FINDINGS
CONCLUSION
FUTURE DIRECTIONS FOR FURTHER RESEARCH
LIMITATIONS
QUESTIONNAIRE
REFERENCES


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