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Brand Planning Strategy: Ranbaxy

Rs. 2,000.00



Introduction:
Among all the major industries in India, textiles and pharmaceuticals are surely the leaders. The Indian government has listed the pharmaceutical industry as an intellectual industry and investment in research and development has been enhanced.

The first Indian pharmaceutical company, Bengal Chemicals and Pharmaceutical Works, which still exists today as one of 5 government-owned drug manufacturers, appeared in Calcutta in 1930. For the next 60 years, most of the drugs in India were imported by Multi-nationals either in fully-formulated or bulk form. The government started to encourage the growth of drug manufacturing by Indian companies in the early 1960s, and with the Patents Act in 1970, enabled the industry to become what it is today. This patent act removed composition patents from food and drugs, and though it kept process patents, these were shortened to a period of five to seven years. The lack of patent protection made the Indian market undesirable to the multinational companies that had dominated the market, and while they streamed out, Indian companies started to take their places. They carved a niche in both the Indian and world markets with their expertise in reverse-engineering new processes for manufacturing drugs at low costs. Although some of the larger companies have taken baby steps towards drug innovation.
The objective of our study is to assess the sales of Volini Gel and Spray in India taking the following factors into consideration while doing the survey.

 Assessment on sales increase
 Impact on prescription
 Stock level of Volini against move by SKUs
 Feedback on Gel & Spray
 Suggestion of Trade
 Feedback about T.V. advertisement
 Impact of seasonality

Ranbaxy Laboratories Limited (Ranbaxy), India's largest pharmaceutical company, is an integrated, research based, international pharmaceutical company, producing a wide range of quality, affordable generic medicines, trusted by healthcare professionals and patients across geographies. Ranbaxy today has a presence in 23 of the top 25 pharmaceutical markets of the world. The company has a global footprint in 43 countries, world-class manufacturing facilities in 8 countries and serves customers in over 125 countries.

Number of Pages of Project Report: 59
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
EXECUTIVE SUMMARY
OBJECTIVES OF THE STUDY
SUGGESTIONS AND RECOMMENDATIONS
CHAPTER 1: INTRODUCTION
1.1 INTRODUCTION OF THE TOPIC
1.2 SCOPE OF THE STUDY
1.3 OBJECTIVES OF THE STUDY
CHAPTER 2: COMPANY BACKGROUND
2.1 FINANCIALS
2.2 EXECUTIVE TEAM
2.3 MISSION
2.4 VALUES
2.5 HISTORY
2.6 RANBAXY’S KEY STRENGTHS
2.7 BOARD OF DIRECTORS
CHAPTER 3: THEORITICAL PERSPECTIVE
CHAPTER 4: REASEARCH METHODOLGY
RESEARCH PROCESS
RESEARCH DESIGN
SAMPLE DESIGN
COLLECTION OF DATA
DATA COLLECTION METHOD
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
FINDINGS
LIMITATIONS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
SCOPE OF FUTURE STUDY 57
ANNEXURE I: BIBLIOGRAPHY 58


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