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Consumer Buying Behaviour & Satisfaction Level towards Company: Healthone Nutritions (www.proteinsindia.com)

Rs. 2,000.00



Introduction:
Consumer behaviour refers to the activities in which people acquire, consume and dispose products and services (Blackwell et al., 2001). Owing to the proliferation of brands in the recent decades, there is a growing number of research conducted in the field of consumer buying behaviour. However, most of them concentrate on a single country study, regardless of the importance of cross-country comparisons which will inspire innovative ideas for understanding the fast-changing consumer habits. This dissertation is going to investigate the differences of British and Chinese in purchasing clothes under the influence of brand image.

Due to the rapid changes in the global market and the increased competition experienced between firms, “Brand Management” has become more important. Good brand management brings about clear differentiation between products, ensures consumer loyalty and preferences and may lead to a greater market share.

Aaker (1991) is of the view that establishing and managing brand should not be taken to be the core operating target for most industries but should also be seen as a source of competitiveness. In other words, value is added to a brand when the brand is able to compete successfully with other brands.

Many researchers (Aaker 1991&1996, Keller 1993, Lasser 1995, Yoo & Donthun 2001, Prasad & Dev. 2000 etc) have been interested in the concept and measurement of brand equity because of the necessity in today’s marketplace to develop, maintain and use product branding to acquire a certain level of competitive advantage. According to Ailawadi et al., (2003, p. 1), this has led to various points of view on brand equity dimensions, the factors that effect it, the perspective from which it should be studied as well as how to measure it.

ProteinsIndia.com is not just an online store. We are a complete nutrition solution for anyone and everyone who wants to be fit and healthy.

We carry all of the top brands in the industry. Our catalogs are exhaustive and unmatched industry wide. We also listen to our customers and add new products and informative content on a regular basis. Any product that is available anywhere in India, is available on ProteinsIndia.com

Number of Pages of Project Report: 80
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
ABSTRACT
CHAPTER 1: INTRODUCTION
1.1 PURPOSE OF THE STUDY
1.2 CONTEXT OF THE STUDY
1.3 SIGNIFICANCE OF THE STUDY
CHAPTER 2: THEORETICAL FRAMEWORK
SUMMARY
CHAPTER 2: REVIEW OF THE LITERATURE
CHAPTER 3: RESEARCH METHODS AND PROCEDURES
CHAPTER 4: DATA ANALYSIS AND FINDINGS
CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS
SUMMARY OF FINDINGS
RECOMMENDATIONS
LIMITATIONS
IMPLICATIONS FOR PRACTICE
IMPLICATIONS FOR FUTURE RESEARCH
BIBLIOGRAPHY
APPENDIX: QUESTIONNAIRE


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