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Consumer Perception And Behavior On Ban Of Gutka And There Alternate Shift

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Introduction:
There has been a ban on gutka in many states in India which has given several gutka consumers a shock and there has been a ban on pan masala as well in a few states. An industry which makes a turnover of 30000 crore of turnovers in a year has been shut in the major parts of India. People are still expecting a lift in the ban, but itís not sure as yet. There have been raids by police and a lot of stock has been seized by the government. Due to this the products are been sold in black in exorbitant prices due to the increased demand as a result of ban. Consumers still ask for gutka in the pan shops despite knowing that itís banned. The main concern over here is that people are still buying the products in black despite knowing the risk the risk they are falling into.

Now, there is always the debate whether one should assume a pro-active, sometimes paternalistic role, while implementing public health measures like banning of gutkha or restrictions on smoking or one should provide everyone with the required information and evidence and then let the people make the decision for themselves. Now I am a big supporter of individual freedom and shared decision making, no matter what the issue. In a paternalistic move to ban gutkha, a number of stakeholders (the producers and the consumers of the product, primarily) were left out of the decision making matrix. This is, in my opinion, not the way to go.

Number of Pages of Project Report: 72
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
EXECUTIVE SUMMARY
CHAPTER 1: INTRODUCTION
1.1 SHOCKING TOBACCO STATISTICS
1.2 GUTKA
1.3 PANMASALA AND GUTKA CHEWING IN INDIA- CAUSE FOR CONCERN
1.4 GUTKA, PAN, CANCER AND OSF
1.5 PAN MASALA MAY HAVE MORE NICOTINE THAN GUTKA
CHAPTER 2: LITERATURE REVIEW
2.1 EFFECTS OF GUTKHA-ADDICTION ON QUALITY OF LIFE
2.2 HERBAL ALTERNATIVES TO TOBACCO PRODUCTS
2.3 HOW THE GUTKA BAN CAN REVIVE CIGARETTE BUSINESS
2.4 PAN MASALA AN ALTERNATIVE TO GUTKA
RESULTS
CHAPTER 3: CONSUMER PERCEPTION THEORY
CHAPTER 4: RESEARCH METHODOLOGY
HYPOTHESIS
OBJECTIVES
CHAPTER 5: DATA ANALYSIS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSION
BIBLIOGRAPHY
APPENDIX: QUESTIONNAIRE


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