Introduction: The project discusses “Tourism Marketing
in India”. Tourism is a human activity of great significance. It involves
a temporary break from normal routine to engage with experiences that contrasts
with everyday life, with the mundane. Over the years, the definition of tourism
has undergone a change along with the historical changes. According to Himziker
and Krapf tourism is “the sum of the phenomena and relationships arising
from the travel and stay of non–residents, in so far as it does not lead
to permanent residence and is not connected to any earning activity”.
With the increasing growth of tourism and its associated opportunities, the concept
of marketing tourism in India assumes a lot of significance.
Number of Pages of Project Report: 47
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Acknowledgement
2. Declaration
3. Introduction
4. The Indian Scenario
5. Limitations of Study
6. Research Methodology
7. Role of Governments
8. Sub-Sectors of Tourism
9. Analysis and Interpretation
Charts:
- India Estimates and Forecasts
- Indian Travel & Tourism Total Demand
- Indian Market Share of South Asia Total Demand
- South Asia Travel & Tourism Total Demand
- Indian Market Share of World Total Demand
- World Travel & Tourism Total Demand
10. Hospitality
11. Ways to Market Tourism
12. Conclusion
13. Bibliography
