Introduction:
This study is an attempt to understand the impact of advertising on consumer preference towards Nokia Mobile Phones in Bangalore City. It also tries to evaluate the advertising effectiveness in establishing brand patronage among the viewers. The objective of this study is to analyze the advertising effectiveness on consumers of Nokia Cellular Phones, to analyze the different medium through which the advertisement reaches maximum number of people in the market, to analyze the strategies that the company should adopt such that the viewers turn into consumers, to know the present status of the competitors of Nokia Cellular Phones in terms of advertisement. The survey was conducted among the users of mobile phones.
Questionnaire were prepared and distributed to get the suggestions about the effectiveness of advertisement of Nokia Cellular Phones. By the survey, we came to know about the various media that has to be used greater number of people in the market and the strategies that has to be used for making the advertisement more effective when compared to its competitors. From the conclusion of this study we can come to the know what strategies can be adopted such that the advertisement of Nokia Cellular phones can be made more efficient when compared to their competitors. The medium of advertisement that has to hire through which we can reach maximum number of people, the style, word and tone that has to be used in the advertisement that attracts more number of people. The type of feeling that is created by the advertisement and the strategies to adopt that attract the people toward those feelings.
Objectives of the study:
1. To analyze the advertising effectiveness on consumers of Nokia mobile Phones
2. To find out the different media through which the advertisement reaches Maximum number of people in the market
3. To know the present status of the competitors of Nokia Cellular Phones in terms of advertisement
4. To infer what the viewers expect from the advertisements in the present genre
Number of Pages of Project Report: 72
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
EXECUTIVE SUMMARY
CHAPTER 1: INTRODUCTION
1.1 INTRODUCTION OF THE STUDY
1.2 OBJECTIVE OF THE STUDY
1.3 SCOPE OF THE STUDY
CHAPTER 2: COMPANY PROFILE
CHAPTER 2: LITERATURE REVIEW
CHAPTER 4: RESEARCH METHODOLOGY
RESEARCH DESIGN
PRIMARY DATA
SECONDARY DATA
SAMPLING:
TOOLS AND TECHNIQUES USED
HYPOTHESIS STATEMENT
LIMITATIONS OF THE STUDY
CHAPTER 5: DATA ANALYSIS AND INTERPRETATION
FINDINGS
RECOMMENDATIONS/SUGGESTIONS
CONCLUSION
REFERENCES
QUESTIONNAIRE
