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Customer Preference between Dominos Pizza and Pizza Hut in India

Rs. 2,000.00



Introduction:
Fast food is one of the world’s largest fast growing industry types. India’s fast food industry is growing by 40%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of the most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. The 6000 corer fast food retail industry is mainly dominated by the multinational players and the key players which are active in the research of the food retailing. Because of the availability of raw material for fast food, global chains are flooding into the country. The percentage share held by food service of total consumer expenditure on food has increased from a very low base to stand at 2.6% in 2001. Eating at home remains very much ingrained in Indian culture and changes in eating habits are very slow moving with barriers to eating out entrenched in certain sectors of Indian society. The growth in nuclear families, particularly in urban India, exposure to global media and western cuisine and an increasing number of women joining the workforce have had an impact on eating out trends.

Major players in fast food are:
• McDonald’s
• KFC
• Pizza hut
• Dominos pizza
• Café coffee day
• Barista
• Subway
• Papa John’s
• Smokin joe’s

Objectives of the study:
• To understand the present customer preference on buying pizza’s.
• To identify the factors effecting the customer preference.
• To suggest the most influencing factors that helps the customers to buy pizza’s in India.

Number of Pages of Project Report: 56
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
1.1 INTRODUCTION TO THE TOPIC
1.2 OBJECTIVES OF THE STUDY
1.3 MARKET SHARES AND MAJOR PLAYERS
CHAPTER 2: ORGANIZATIONAL PROFILE
CHAPTER 3: LITERATURE REVIEW
CHAPTER 4: RESEARCH METHODOLOGY
4.1 ESSENTIAL QUALITY OF RESEARCH
4.2 RESEARCH DESIGN
4.2.1 BASIC ELEMENTS OF RESEARCH DESIGN
4.3 TYPE OF RESEARCH DESIGN
4.4 SAMPLE AND SAMPLING PROCEDURES
4.5 COLLECTION OF DATA
CHAPTER 5: DATA ANALYSIS AND INTERPRETATION
FINDINGS
LIMITATIONS OF THE STUDY
CONCLUSION
SUGGESTION AND RECOMMENDATION
ANNEXURE I: REFERENCES
ANNEXURE II: QUESTIONNAIRE


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