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Emamiís Marketing Strategy

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Introduction:
The term ďstrategy‟ is drawn from the armed forces. It is a strategic plan that interlocks all aspects of the corporate mission designed to overpower the enemy or the competitor. An appropriate strategy is considered to be essential to face adverse situations such as cut-throat competition.

Strategy may imply general or specific programmes of action outlining how the resources are deployed to attain goals in a given set of conditions. If these conditions change, the strategy also changes. Strategies give direction for the achievement of objectives necessary through the deployment of resources.

The recently initiated moves such as globalization, privatization and liberalization are strategies to attain a globally competitive economy.

Some marketing strategies are created for the purpose of capturing a certain segment of the market, but the majority of small business strategies are more generic in nature. Even so, it's important to understand what your strategy is trying to achieve.

About Emami
Emami Group, a conglomerate born out of Bengal has a pan India presence through its battery of brands and business initiatives that blossomed under the parentage of Mr R S Agarwal and Mr. R. S. Goenka since 1974. With an aggregate group turnover of about Rs 4000 crore the group has business interests in FMCG (fast moving consumer goods), paper , writing instruments, edible oil and cultivation, bio-diesel, hospitals, contemporary art, pharmacy, cement, real estate and retail. The Groupís fountain of strength are its ingrained value system, innovativeness and an over 20,000 passionate and dedicated staff, engaged in knowledge sharing.

Emami Limited, the flagship company of the Group, is a coveted Rs 1500 crore business entity , a leading player in the personal and healthcare consumer products industry in India engaged in manufacturing and marketing of health, beauty and personal care products that are based entirely on ayurvedic formulation.

Number of Pages of Project Report: 72
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
EXECUTIVE SUMMARY
ACKNOWLEDGEMENTS
CHAPTER 1: INTRODUCTION
1.1 Definition
1.2 Purpose of Strategy
1.3 Factors Influencing Marketing Strategy
1.4 Marketing Strategies and Target Customers
1.5 Types of Marketing Strategy
1.6 Scope of the study
1.6 Objectives of the study
CHAPTER 2: ORGANIZATIONAL PROFILE
2.1 About Emami
2.2 History
CHAPTER 3: THEORETICAL PERSPECTIVE
3.1 Corporate Mission (Emami)
3.2 About Fairness Cream Market
3.3 SWOT Analysis of Emami
CHAPTER 4: RESEARCH METHODOLOGY
4.1 Research
4.2 Type of Research
4.3 Steps in Conducting Research
4.4 Sampling Techniques
4.5 Data Collection Strategy
Sample Size and Area
CHAPTER 5: DATA ANALYSIS AND INTERPRETATION
FINDINGS
LIMITATIONS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
SCOPE OF FUTURE STUDY
ANNEXURE I: BIBLIOGRAPHY
ANNEXURE II: QUESTIONNAIRE


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