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To Study the Customer Relationship Management Strategies of a Telecommunication Company in India “Methodology followed by Idea Cellular Ltd.”

Rs. 2,000.00



Introduction: CRM allows companies to gather customer data swiftly, identify the most valuable customers over time, and increase customers loyalty by providing customized products and services . It even reduces the cost of servicing these customers and makes it easier to acquire similar customers down the line.
The objectives of this project are:
1. To understand the concept of CRM
2. To analyze the importance of CRM from the organization’s point of view
3. To investigate the major trends in CRM
4. To investigate the reasons for an extremely high failure rate of CRM initiatives
5. To analyze the product offering of the Idea Cellular Company possible sources of “CRM-advantage” (CRM touch points)
6. To analyze the needs and aspirations of the customer
7. Recommendation for future course of action.

Number of Pages of Project Report: 91
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction
2. Reasons to choose this topic
3. Objectives
4. Literature Review
5. What is CRM
6. Historical Background
7. Why CRM
8. Major trends in CRM
9. Reasons for extremely high failure rate of CRM initiative
10. Company Profile
11. Product Offerings
12. Value added services
13. Why Idea
14. Methodology
- Type of Research
- Data collection method
- Method of Communication
- Sampling
15. Swot Analysis
16. Needs and aspirations of the customer
17. Graphs
18. Conclusion
19. Recommendation
20. Bibliography


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