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A Comparative Study of the services provided by government hospitals vis-a-vis private hospitals and usage of marketing strategies by them

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Introduction:
The rate of growth of the health care industry in India is moving ahead neck to neck with the pharmaceutical industry and the software industry of the country. Much has been said and done in the health care sector for bringing about improvement. Till date, approximately 12% of the scope offered by the health care industry in India has been tapped. The health care industry in India is reckoned to be the engine of the economy in the years to come. Health care industry in India is worth $17 billion and is anticipated to grow by 13% every year. The health care sector encompasses health care instruments, health care in the retail market, hospitals enrolled to the hospital networks etc. Health care industry in India and the GDP or gross domestic product:

Expenses incurred by the Indian Government on health care are the highest amongst developing countries. India's expense on health care sector comprises 5.25% of the GDP. Chances are that the health care market could experience a hike and attain a figure ranging between $53 to $73 billion five years from now. This in turn will reflect an increase in the gross domestic product to 6.2% GDP. The health care industry in India earns revenues accounting for 5.2% of gross domestic product. Employment opportunities are provided to as many as 4 million people in the health care segment or other related sectors catering to the health care industry in India in some way or the other. Owing to the vast differences in medical expenses in western countries and that of India, India has become one of the favorites for health care treatments. Due to the progressive nature of the health care sector in India, several foreign companies are intending to invest in the country.
Government Hospitals are welfare services rendered by the Government. It is for all the citizens irrespective of any criteria. Thus, have limitations of providing comfort or expensive treatments.
Private Hospitals on the other hand are run for profits and therefore expensive for the common people. They provide comfortable accommodation and immediate services. Cases which require longer treatment, only rich people can afford. Though Doctors are of equal qualifications. People rush to govt. Hospital when insured amount of mediclaim crosses.
Objectives of the study:
1. To compare the services of Government and Private Hospital
2. To study what are the major factor leading brand equity of these hospitals
3. Up to what level the services in these hospitals are matching the customer demand
4. What can be done to improve the services further
5. To analyze the business model of these two hospitals

Number of Pages of Project Report: 73
Package Includes: Synopsis/ Project Proposal + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
PROBLEM/OBJECTIVE
ABSTRACT
SCOPE OF WORK
CHAPTER 1: DESCRIPTION
OBJECTIVES
DATA SET
SAMPLE
METHOD OF SAMPLING
RESEARCH INSTRUMENT

CHAPTER 2: LITERATURE REVIEW

CHAPTER 3: TOOLS AND TECHNIQUES FOR ANALYSIS
DIAGRAM OF PORTER'S 5 FORCES
ADVANTAGES OF SWOT ANALYSIS
LIMITATIONS OF SWOT ANALYSIS

CHAPTER 4: COMPANY PROFILE
IMAGE HOSPITAL- A PRIVATE HOSPITAL
NIMS HOSPITAL-A GOVERNMENT HOSPITAL

CHAPTER 5: DATA ANALYSIS
AN OVERALL ENVIRONMENTAL ANALYSIS OF THE MEDICAL SERVICE SECTOR IN INDIA
PORTER 5 FORCES MODEL
PORTER'S FIVE FORCES HEALTHCARE INDUSTRY
SWOT ANALYSIS OF PRIVATE HOSPITAL
SWOT ANALYSIS OF GOVERNMENT HOSPITAL
VALUE CHAIN ANALYSIS
HEALTH INSURANCE
PATIENT SATISFACTION: QUESTIONNAIRE ANALYSIS
RECOMMENDATION/INTERPRETATION
LIMITATIONS
CONCLUSION
BIBLIOGRAPHY


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