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Study of Customer Preference towards purchase of Laptop/Desktop of HCL

Rs. 1,500.00



Introduction: The main purpose of this research is to understand the consumerís perception and attitude towards various companies of computer with this how they take decisions, regarding their purchasing pattern it has minutely observed that customers consumption & purchasing pattern during the research. The various factors that can affect the purchasing decision like, quality of the product, brand image in the market and regulatory in the supply etc has been analyzed. This will give opportunity to get the brief idea of the study and the limitations in the research and they can try to cope up with them. The organization can utilize information to formulate &formulate their market strategy according to customerís expectation.

Number of Pages of Project Report: 62
Package Includes: Synopsis + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction to industry
1.1 Introduction
1.2 Features of the IT Industry at a Glance
1.3 The Indian IT Services Exports Scenario
1.4 The role of the IT Industry
1.5 Major Steps taken for promotion of IT Industry

2. Introduction to company 2.1 Introduction
2.2 Latest financial press release
2.3 Philosophy of Quality
2.4 Quality at HCL Infosystems
2.5 Awards and Accolades
2.6 Alliances and Partnerships
2.7 HCL Advantage
2.8 Services provided by HCL
2.9 6 ĎSí Offerings for Business Empowerment
2.10 Facilities Management
2.11 System Integration

3. Research Methodology
A. Title
1. Title justification
B. Objectives
1. Objective one
2. Objective two
C. Significance of the Study
1. Significance of the industry
2. Significance for the researcher
D. Research Design
1. Probability/Non- Probability
2. Exploratory/Descriptive/Experimental Research
E. Sampling Methodology
1. Sampling Unit
2. Sampling Technique
3. Sampling Area
4. Sampling Size
F. Limitations

4. Fact and Findings
5. Data Analysis and Interpretation
6. Recommendations
7. Conclusion
8. Bibliography
9. Annexure
1. Questionnaire



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