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Project on Feasiblity Study to Revamp a Current Website of the Airline

Rs. 2,000.00



Introduction:
A Website is more than a companyís pretty face on the Internet. It has to contain all valuable company information and news, comprehensive product information, interesting content, contact details, and all these while ensuring that you give a positive impression to your potential customers .

A website is a place where people can obtain information about something in which they are interested. Today, internet technology has made websites a major source of any type of information. In other words, whenever people need to find some information in the area of A to Z, they are turning more and more to the internet in lieu of any other source. The internet offers capabilities similar to those of newspapers (i.e. text and graphics), radio (i.e. audio) and TV (i.e. video), all in one package (Karayanni and Baltas, 2003). Websites can influence several aspects of the value proposition, as they enable direct interaction, have virtually no variable costs, and compared to traditional media, are more flexible and superior in targeting the users (Huizingh, 2002). Consequently, organizations across the world are paying increasing attention to the website design, up-to-date contents, ease of navigation and the ability to interact online. By having a high quality website, it may further help to extend its brand equity, coverage, and corporate image. Johnson and Griffith (2002) mention that a well-designed website helps reinforce the firmís brand equity, while a poorly designed website can devalue the established brand equity.

This study will help to the company Website more user-friendly and intuitive. This will improve customerís satisfaction with the Website and thus encourage repeat usage and purchase. In addition, it will also help company meet customers increasing reliance and demand for sales, servicing and relevant information on the Internet.

Number of Pages of Project Report: 96
Package Includes: Synopsis/ Project Proposal + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
1.1. THE RATIONALE
1.2. ORGANIZATION, WEBSITE ISSUES & NEED FOR REDISIGNING
1.3 OBJECTIVES OF THE STUDY
1.4 EXPECTED CONTRIBUTION FROM THE STUDY
CHAPTER 2: LITERATURE REVIEW
2.1 THEORETICAL BACKGROUND
2.2 QUALITY FUNCTION OF DEPLOYMENT
CHAPTER 3: RESEARCH METHODOLOGY
CHAPTER 4: CONCEPTUAL OVERVIEW
4.1 SYSTEM STUDY OF LION AIR WEBSITE
4.2 SYSTEM DESIGN OF LION AIR WEBSITE
4.3 NORMALIZATION
4.4 SYSTEM IMPLEMENTATION OF LION AIR WEBSITE
4.5 EDUCATIONS AND TRAINING
CHAPTER 5: PRIMARY DATA ANALYSIS
CHAPTER 6: FINDINGS
CHAPTER 7: LIMITATIONS AND FUTURE RESEARCH DIRECTIONS OF THE STUDY
CHAPTER 8: RECOMMENDATIONS
CHAPTER 9: CONCLUSIONS
CHAPTER 10: BIBLIOGRAPHY
APPENDICES
Appendix 1: Questionnaire form for Lion Air Business Users and Call Center Staff
Appendix 2: Tables
Appendix 3: Overview of J2M2


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