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Toyota Customer’s willingness to support or give referrals and the best way to solicit a referral

Rs. 2,500.00

Toyota is one of the biggest vehicle manufacturers, and one of the most widely known companies, in the world today. Toyota is headquartered in Toyota City, Aichi. Its Tokyo office is located in Bunkyo, Tokyo. Its Nagoya office is located in Nakamura-ku, Nagoya. In addition to manufacturing automobiles, Toyota provides financial services through its Toyota Financial Services division and also builds robots.
Towards the end of the nineteenth century, Sakichi Toyoda invented Japan's first power loom, revolutionizing the country's textile industry. January 1918 saw him create the Toyoda Spinning and Weaving Company, and with the help of his son, Kiichiro Toyoda, Sakichi fulfilled his lifelong dream of building an automatic loom in 1924.
In 1924 Sakichi Toyoda invented the Toyoda Model G Automatic Loom. The principle of Jidoka, which means that the machine stops itself when a problem occurs, became later a part of the Toyota Production System. Looms were built on a small production line. In 1929, the patent for the automatic loom was sold to a British company, generating the starting capital for the automobile development.
Customer referral programs are a form of stimulated WOM that provide incentives to existing customers to bring in new customers.
Referral programs have three distinctive characteristics. First, they are deliberately initiated, actively managed, and continuously controlled by the firm, which is impossible or very difficult with organic WOM activities like spontaneous customer conversations and blogs.
Second, the key idea is to use the social connections of existing customers with non-customers to convert the latter.
Research Objectives:
• To understand the perception of the brand Toyota in the minds of its customers
• To understand the referral giving behavior of the customers of Toyota
• To determine the best way to solicit a referral
• To determine the factors that serves as motivation of customers for giving referrals

Number of Pages of Project Report: 120
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
Chapter 1: Introduction
1.1 Interrelation Of Functional Areas-Finance, Marketing, Hr
1.2 Importance Of The Study
1.3 Literature Review

Chapter 2: Industry Profile
2.1 An Overview Of Indian Automobile Industry
2.2 Market Characteristics
2.3 Key Players In The Industry
2.4 Governmental Policies Influencing The Industry
2.5 Factors Contributing To Increased Demand And Growth Of The Industry
2.6 India’s Position In World Production
2.7 Production And Domestic Sales

Chapter 3: Company Profile
3.1 History Of Toyota Motor Corporation
3.2 Profile Of Founders
3.3 Product Line
3.4 Financial Position
3.5 Toyota Kirloskar Motor Private Limited
3.6 Achievements And Awards
3.7 Swot Analysis Of Toyota Motor Corporation

Chapter 4: Objective, Scope And Limitation Of Study

Chapter 5: Research Methodology

Chapter 6: Data Analysis And Interpretation

Chapter 7: Findings And Conclusions
Chapter 8: Bibliography
Chapter 9: Annexure

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