Introduction:
The regular day-to -day needs of goods that do not take much time for consumption or are perishable, so that they can't be stored for long, varying from bread, butter, milk, tooth-paste, vegetable oil, flour, biscuits, razors, chocolates, soft-drinks, beverages like tea and coffee, shampoo, hair oil, detergents, medicines, toiletries to clothing, furniture and electronics items, et al are known as FMCGs.
FMCGs is an acronym for Fast Moving Consumer Goods, which are packaged stuffs, other than grocery sold in super markets and retail shops.
The Indian FMCG sector is estimated at US$ 25 billion (Rs. 120,000 crores) says the 2009 FICCI-Technopak report on the FMCG sector. This sector has grown consistently over the last three to four years, including the last 12 month of economic slowdown. Unlike developed markets, which are dominated by a handful of large players, India’s FMCG sector is fragmented and a substantial part of the market comprises unbranded and unpackaged products. In the last two to three years, it has overcome a slump to grow between 12%-15%, and is expected to grow at a CAGR of around 12% over the next few years to reach a size of US$ 43 billion (Rs.206,000 crores) by 2013 and US$ 74 billion (355,000 crores) by 2018.
This is a sector with a relatively less discretionary demand and therefore, tends to be stable in the long-term, though consumers do upgrade or downgrade with economic fluctuations. A large numbers of FMCG products, especially those for mid and mass markets, are price elastic (for a given price reduction, consumption increases by more than the percentage of price reduction).
Most FMCG products (non-durables) are daily use products, and therefore there volume consumption has been largely unaffected in the current economic slowdown. The sector had coped well with recent challenges and grew by 15% in 2008.
The penetration in the rural areas in India is not high as yet and the opportunity of growth in these areas is huge by means of enhanced penetration in to the rural market and conducting awareness programs in these areas. The manufacturing of the FMCG goods is concentrated in the western and southern belt of the country. There are other pockets of FMCG manufacturing hubs.
Research Objectives
• To study consumers attitudes and perceptions towards Packaged health drinks
• To find out the different “Customer Segments” depending upon the preferences
• To ascertain the different factors that influence the customer when He/She buys a Health food drink
• To bring out the major influencers in the purchase decision of the Health Food Drinks
• To identify the most preferred brand of Health food drink
Number of Pages of Project Report: 212
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
Chapter 1: Introduction
1.0 Industry Overview
1.1 FMCG Products and Categories
1.2 FMCG Industry Category Breakup
1.3 Indian Competitiveness and Comparison with the World Markets
1.4 FMCG Companies
1.5 Analysis of FMCG Sector
1.6 Recent Development in FMCG Sector
1.7 Future Scenario of FMGC Sector
Chapter 2- Food and Beverages Industry
Chapter 3- Different categories in Food and Beverages
Chapter 4- Leading Indian Beverage Sector players
Chapter 5- Indian Health Drink Market
Chapter 6- Health Food Drinks
Chapter 7 – Research Methodology
Chapter 8– Data Analysis and Interpretation
Chapter 9 - Suggestions and Recommendations
Appendices
Appendix 1:- Questionnaire
Appendix 2:- List of Tables
Appendix 3:- List of Figures
Bibliography
