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Credit Card Industry in India: Major Players

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Introduction:
In today’s date Indian economy is at boom, raising the income, standard of living and disposable income of people in India. The stock exchange has reached new heights due to organization paying handsome packages, which in turn is giving an overall new shape to the Indian economy. As the income of people is rising there has been a complete change in the expenditure as well, making people move to more convenient mode of payment, i.e., Credit Cards, also known as plastic money. For merchants, a credit card transaction is often more secure than other forms of payment, such as cheques, because the issuing bank commits to pay the merchant the moment the transaction is authorized, regardless of whether the consumer defaults on the credit card payment (except for legitimate disputes, which are discussed below, and can result in charges back to the merchant). In most cases, cards are even more secure than cash, because they discourage theft by the merchant's employees and reduce the amount of cash on the premises. Finally, credit cards reduce the back office expense of processing checks/cash and transporting them to the bank. Prior to credit cards, each merchant had to evaluate each customer's credit history before extending credit. That task is now performed by the banks which assume the credit risk. Credit cards can also aid in securing a sale, especially if the customer does not have enough cash on his or her person or checking account. Extra turnover is generated by the fact that the customer can purchase goods and/or services immediately and is less inhibited by the amount of cash in his or her pocket and the immediate state of his or her bank balance. Much of merchants' marketing is based on this immediacy.
The industry chosen for the thesis is the credit card industry. The study has been carried out in three organizations: Citibank, ICICI and Standard Chartered.

Number of Pages of Project Report: 85
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
EXECUTIVE SUMMARY
CHAPTER 1: INTRODUCTION
CHAPTER 2: CREDIT CARD INDUSTRY: THE CURRENT SCENARIO
2.1 Smarter players getting bigger
2.2 Observes Duggal at Stan Chart
2.3 Growth though is being stifled
CHAPTER 3: THE ORGANIZATIONS : CITIBANK, ICICI, STANDARD CHARTERED
3.1 CITIBANK
3.2 ICICI
3.3 STANDARD CHARTERED
CHAPTER 4: COMPARISON CHARTS
4.1 Classic Cards
4.2 Silver Card
4.3 Gold Card
CHAPTER 5: RESEARCH METHODOLOGY
DATA COLLECTION
SAMPLE SIZE
SAMPLING TECHNIQUE
DATA COLLECTION
DATA ANALYSIS
DATA INTERPRETATION
CLASSIFICATION & TABULATION OF DATA
HYPOTHESIS
OBJECTIVE OF THE STUDY
LIMITATIONS OF THE STUDY
CHAPTER 6: DATA TABULATION AND ANALYSIS
TABLE 1: DATA FROM FIELD PERSONNEL
TABLE 2: DATA FROM SALES MANAGERS
TABLE 3: ICICI BANK
TABLE 4: STANDARD CHARTERED
TABLE 5: CITIBANK
CUSTOMER SURVEY
FINDINGS
RECOMMENDATIONS
CONCLUSIONS
BIBLIOGRAPHY
APPENDIX: QUESTIONNAIRES


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