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Market Penetration Analysis of Kent Water Purifiers

Rs. 1,000.00

Come monsoons, and the fear of water-borne diseases breaking out runs high in both urban and rural areas. Safe drinking water, thus, becomes a priority and this is a cue for the Rs 600-crore domestic water purification industry to step up its operations.
Not surprisingly, various companies involved in water purification and water treatment are aggressively marketing their products. But, in spite of the tremendous potential for expansion and growth, the water purification industry has not had an easy time, partly because a water purifier is still not considered a consumer durable and partly because of issues of pricing, low margins and technology.
The big operators in this segment are market leader Eureka Forbes, a joint venture between Forbes Gokak (part of the Shapoorji Pallonji group), and Electrolux AB of Sweden, Ion Exchange, Permionics India, Softel Machines and Sintex Industries. Besides, there are a number of local and regional players in the unorganized sector. As much as 75 per cent of the market is accounted for by Eureka Forbes with its brand AquaGuard. The rest of the players are fighting for the remaining 25 per cent of the market.
The differentiating factor among various brands is the kind of technology being used. Up to now, the ultra violet or the UV technology, used by companies like Eureka Forbes, Sintex Industries and a several other smaller players, has been the dominant technology. However, ultra filtration membrane technology and reverse osmosis are now being used increasingly.
Research Design:
The research is primarily both exploratory as well as descriptive in nature. The sources of information are both primary and secondary. Data which is collected through direct interviews and by raising questionnaires.
Exploratory/descriptive/experimental Research etc
Secondary data: secondary data that is already available and published, it could be internal and external source of data.

Number of Pages of Project Report: 66
Package Includes: Project Report
Synopsis Available: No
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction to the Industry
2. Introduction to the Company
3. Research methodology
a. Title justification
b. Objective
c. Scope of the Study
d. Significance of the study
e. Research Design
f. Sampling Methodology
g. Limitation
4. Facts & Findings
5. Data Analysis and Interpretation
6. Bibliography
7. Annexure (Questionnaire)

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