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Available Market and Market Penetration of Mcdowell’s No.1 Bottled Water and Pet Soda Water

Rs. 1,000.00

The objective of the project was to find out the market for the bottled water and soda water. Also the idea was to know the varying sale of both the products at different prices. With immense number of brands available in the market and an equal number of local players, it becomes essential to learn the current scenario to critically rethink the business mission and marketing strategies. This sharpening of the saw would help a brand to penetrate the market better. Such a study required a proper research design. Here the required information has been collected from manufacturer, distributors and retailers. Then the details have been carefully observed and analyzed to come out with meaningful conclusion.
As per Encyclopedia Britannica, mineral water is defined as water that contains a large quantity of dissolved minerals or gases. The mineral water can be categorized into natural mineral water and artificial mineral water. Natural mineral water is obtained from natural springs and has a high content of calcium carbonate, magnesium sulfate, potassium, and sodium sulfate. It may also contain gases like carbon dioxide or hydrogen sulfide. While mineral water produced artificially by adding salts to distilled water or aerating it with carbon dioxide is called artificial mineral water.
Mineral water is just one form of aerated water. It is water with high mineral and gas content. Some of the minerals are Epsom salt, lime, magnesia, iron, silica, boron, and fluorine. The most common gasses found in mineral water are carbon dioxide and hydrogen sulfide. It is mostly rainwater that has soaked into the ground and dissolved the mineral matter.

Number of Pages of Project Report:
Package Includes: Project Report
Synopsis Available: No
Project Format: Document (.doc)

Table of Contents of Project Report:
Chapter One
- Brief Profile Of The Company
- Manufacturing Cost Break-Up Of The Products
- History Of The Products
- Formal Introduction

Chapter Two
- Project Title
- Objective Of The Project
- Scope Of The Project

Chapter Three
- Research Design
- Research Instrument
- Sampling And Fieldwork Plan
- Sampling Design

Chapter Four
Citywise Details
- Jalandhar
- Amritsar
- Pathankot

Chapter Five
- Questionnaire
- Types Of Bottled Water
- Standard Purification Process
- Latest Happennings
- Legal Requirements
- Research Methodology
- Some Defnitions

Chapter Six

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