Introduction:
The project aims at understanding the Marketing strategies at Airtel
and its impact on the perception of Airtel Cellular Services.
Research has demonstrated conclusively that it is far more costly to win a new
customer than it is to maintain an existing one. And there is no better way
to retain a customer than to exceed his expectations. For this purpose it is
essential to know the level of customer satisfaction. The focus of my research
was the measurement of customer satisfaction level for the services provided
by Bharti Airtel. The research was done for the corporate clients of Bharti
Airtel. My job was not only to represent the Corporate Sales Dept.
and collect the feedback from the clients but also to get the major complaints
resolved through internal counseling. There can be no better opportunity to
interact with the external as well as the internal customers of an organization.
Finally the results of the research verify the fact that keeping the customer
satisfied is the best strategy to not only retain the existing customers but
also to expand the business to new horizons.
The Indian telecommunications industry is one of the fastest
growing in the world. The industry has witnessed consistent growth during the
last year on the back of rollout of newer circles by operators, successful auction
of third-generation (3G) and broadband wireless access (BWA) spectrum, network
rollout in semi-rural areas and increased focus on the value added services
(VAS) market.
According to the Telecom Regulatory Authority of India (TRAI), the number of
telephone subscriber base in the country reached 742.12 million as on October
31, 2010, an increase of 2.61 per cent from 723.28 million in September 2010.
With this the overall tele-density (telephones per 100 people) has touched 62.51.
The wireless subscriber base has increased to 706.69 million at the end of October
2010 from 687.71 million in September 2010, registering a growth of 2.76 per
cent.
Meanwhile, Indian Global System of Mobile Communication (GSM) telecom operators
added 17.45 million new subscribers in November 2010, taking the all-India GSM
cellular subscriber base to 526.18 million, according to the Cellular Operators
Association of India (COAI). The GSM subscriber base stood at 508.72 million
at the end of October 2010.
Number of Pages of Project Report: 87
Package Includes: Synopsis/Project Proposal + Project Report
Synopsis Available: Yes
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Telecommunication market in India
2. GSM Market in India
3. Introduction-Bharti Airtel Ltd.
4. Tariff Structure
5. Promotional Strategy
6. Market Situation
7. Competitive Situation
8. Marketing Strategy adapted by Bharti
9. Objectives of the Study
10. Research Methodology
11. Limitations
12. Analysis
13. SWOT Analysis
14. Conclusion
14. Bibliography
15. Questionnaire
