Introduction:
The objective of this project was to study the consumer
behavior in face wash gel market by their purchase process,
usage patterns and retail store audit. As we all know the future for Indian
pharmaceutical manufacturers is promising and challenging. Promising because
quality oriented and value-for-money healthcare continues to be the need of
the hour and is expected to remain so. Challenging because the incidence of
lifestyle ailments is growing rapidly and needs to be addressed with urgency.
As a result, the domestic and international markets offer an attractive growth
opportunity. Indian companies that possess the intellectual capability and product
development skills can capitalize on the emerging global opportunities and build
a profitable long-term presence.
The chapter Methodology talks about the various methods I have used while carrying
out the project, whereas the chapter Company Background gives the details about
company history, technologies used, values and the products it manufactures.
The chapter Findings, Data Analysis and Conclusions give the information regarding
the various findings I found out while carrying out the project, while the Data
analysis talks about analysation of data which I collected from the questionnaire
and interviews.
After analysis of the questionnaire, I came to the conclusions that, Nomarks
has an effective distribution system, good profit margin, good bonus offers
& consumer offers. However, they need to take effective steps
towards making brand recognition.
The recommendations have been made which can help the organisation and guide
them to become leaders in the business world.
The chapter Bibliography gives the details of the material which we referred
during the project. Last but not least section of this report contains the Annexure.
Ozone Ayurvedics offers a natural, organic way to health and
healing. Established in 1991 by its parent company, Ozone Pharmaceuticals
Limited, the move represented a well-planned diversification into herbal
products. It was also in line with the 'natural' wave that was sweeping across
the world. Spurred by the realization that allopathic medicines could, in some
cases, be a double-edged sword, Ozone added a whole new dimension to its healing
mission by evolving a diverse portfolio of herbal products ranging from skincare
and pain relievers to eye care and cough formulae.
Number of Pages of Project Report: 48
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Executive Summary
2. Methodology
- Sampling
- Data collection Sources
- Data Collection Tools
- Data Analysis Tools
- Discussion Guideline
3. Company Background
- Products
4. Findings, Data Analysis and Conclusions
5. Recommendations
6. Bibliography
7. Annexure
- Questionnaire for Retailers
- Questionnaire for Consumers
