Introduction:
This project titled “Market Study on Polyester
Cotton in India” is a detailed study of Vardhman Group. The
first chapter I have given in this project is introduction to the industry in
which I have included on textile industry, History of textile industry and influence
of textile industry.
The second chapter includes the Introduction about the company. I have given
brief of the Vardhman Group.
In the third chapter I have given in this project includes the Research Methodology
in which I have covered the objective of the project, Scope of the study, significance
of the study, research design, sample methodology and limitation of the project
which I have faced. In the fourth chapter I have given the facts and finding
of the project in tabulated form.
Fifth chapter data analysis and interpretation I have covered the diagrammatical
data and conclusions derived from them.
Lastly the recommendation and conclusion describe the researcher’s personal
conclusions of the research.
Objective One:
To study the market of Polyester Cotton in India for domestic brand.
Objective Two:
To suggest strategies for selling the same.
Objective Three:
- To provide the findings of the survey conducted and giving the suggestions
to increase market of Polyester Cotton in India.
- For achieving the above-mentioned objective, information was collected through
primary sources.
- For primary information, a casual interaction was conducted with consumers
of different sections of society and ages in Delhi NCR Region. A consumer survey
has also been done with the help of structured questionnaire in which sample
size is 500. Respondents were met and were asked questions on their buying behavior
of shirts, trousers that included Polyester cotton.
- The data, hence collected was compiled and analyzed for the final preparation
of the report.
Number of Pages of Project Report: 78
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Introduction to the Industry
- History of Textile
- Textile History in India
- Influences of changes shaping the industry
- Changes in Emphasis
- Implementation of New Equipment
- New Marketing Trend
- Competition
- Decentralized sectors
- Technocrats
- Cost Consciousness
- Labor-intensive industry
- Labor cost comparison (Europe & India)
- Indian Textile Industry has some inherent strength
- Table showing the India’s Competitiveness with Other Country
- India’s world market share in Textile Industry
- Indian Textiles targets to achieve by end of the 11th Five year Plan (2007-2012)
- Textiles Export Target (In Billions)
- Textile scenario
- Challenges in the Textile sector
2. Introduction to the Company
- About Vardhman
- History
- Mission
- Philosophy
- Portfolio
- Board of Directors
- Vardhman Holdings Limited
- Vardhman Acrylics Limited
- Performance
- Financial Indicators of Vardhman Group (Rs. In Crores)
- Market
- Achievements
3. Research Methodology
a. Title Justification
b. Objectives
c. Scope of the Study
d. . Significance of the Study
e. Research Design
f. Sampling Methodology
- Sampling Unit
- Sampling Technique
- Sampling Area
- Sample Size
g. Limitation of the Study
4. Facts and Findings
5. Data Analysis and Interpretation
6. Recommendations
7. Conclusions
8. Bibliography
9. Annexure
- Questionnaire
