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Study of Dealer Satisfaction and Perception about Videocon Brand

Rs. 1,500.00  Rs. 1,000.00
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Introduction:
In present market is a buyer market instead of seller market in which buyer treat as supreme success of product or service depends how consumers perceives it in the light of his requirement and availability to pay for it. Consumers are aware of different brand of products, more over the intense completion in the market has given the consumer wide range of products are intelligent and they know what is the best available in the market, they canít be cheated any more.
In consumer durable market VIDEOCON is the well-known name in the country. It produces Colour TV, Washing machine, Refrigerator, A.C., and Microwave oven etc.
The project report deals with the satisfaction level of dealers and perception about VIDEOCON brand (Colour TV, Washing Machine and Refrigerator) in the region of South Delhi. VIDEOCON is the Indiaís largest producer of consumer durable products after the Koreans (LG and Samsung). It has adopted multi brand strategy. Despite the Product, being of good quality and internationally recognized brand, VIDEOCON is unable to create a niche in upper class people for itself neither it is able to retain customer for itself. It has also been found that in spite of its established dealerís network and the business relationship with the dealers for the last so many years, the dealers are most satisfied with the policies of the new entrants in the market such as LG, Samsung and Whirlpool etc.
As customers want in the case of consumer durable products depend upon various factor i.e. family size, cost, brand image etc. The competitors of VIDEOCON are mainly LG, Samsung etc. The rationale of my project is to find dealers satisfaction level and perception about VIDEOCON brand, loop holes if any in case of VIDEOCON Colour TV, Washing Machine and Refrigerator, to frame a strategy to promote to the product of the client company so that it sales can be increased.

Number of Pages of Project Report: 90
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction
1.1 Introduction to the problem
1.2 Rationale of the study
1.3 Scope of the study

2. Company profile
2.1 About VIDEOCON INDUSTRIES LIMITED
2.2 Logo logic
2.3 Corporate profile
2.4 Business
2.5 Brand Basket
2.6 Brand Basketís logos
2.7 Multi Brand Strategyís logos
2.8 Vision & Mission
2.9 Values & Philosophy
2.10 Future Plans
2.11 Social Commitment
2.12 Board of Directors
2.13 Registered office
2.14 Factory
2.15 Ownership Structure

3. Literature Review
3.1 The Four Ps of Marketing
3.2 Brand
3.3 Brand Image
3.4 Brand Loyalty
3.5 Brand Awareness
3.6 Consumer Behaviour
3.7 Consumer decision process

4. Objective of the study
4.1 Main objective
4.2 Specific objective

5. Methodology
5.1 Data source & Data collection
5.2 Research design
5.3 Research design
5.4 Sample size
5.5 Sampling Procedures
5.6 Field work
5.7 Methodology for Processing and analyzing data
5.8 Limitations
5.9 Markets covered
5.10 Flow charts of Projects Activity Sequencing

6. Data Analysis
7. Conclusion
8. Recommendations
9. Executive Summary
10. Bibliography
11. Questionnaire


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