Introduction:
The key suppliers in Ayurveda are Dabur, Himalaya,
Baidyanath, and Zandu, which together have about 85% of India's domestic market.
Dabur India Ltd. is India's largest Ayurvedic medicine supplier and the fourth
largest producer of FMCG. It was established in 1884, and had grown to a business
level in 2003 of about 650 million dollars per year, though only a fraction
of that is involved with Ayurvedic medicine. Last year, about 15% of sales volume
was pharmaceuticals, the remaining 85% were mostly non-medicine items such as
foods and cosmetics. Dabur's Ayurvedic Specialties Division has over 260 medicines
for treating a range of ailments and body conditions-from common cold to chronic
paralysis. These materials constitute only 7% of Dabur's total revenue (thus,
less than 50 million dollars). Dabur Chyawanprash (herbal honey) has a market
share of 70% and chewable Hajmola Digestive Tablets has an 88% share. Other
major products are Dabur Amla Hair Oil, Vatika (Shampoo), and Lal Dant Manjan
(Tooth Powder).
Sri Baidyanath Ayurvedic Bhawan Ltd. (Baidyanath for short) was founded in 1917
in Calcutta, and specializes in Ayurvedic medicines, though it has recently
expanded into the FMCG sector with cosmetic and hair care products; one of its
international products is Shikakai (soap pod) Shampoo. Baidyanath has a sales
volume of about 350 million dollars, but most of the product sales are in the
cosmetic range. The company reports having over 700 Ayurvedic products, made
at 10 manufacturing centers, with 1,600 employees. Included items are herbal
teas, patent medicines, massage oils, and chyawanprash.
Zandu Pharmaceutical Works was incorporated in Bombay in 1919, named after an
18th-century Ayurvedic. The company focuses primarily on Ayurvedic products
(in 1930, pharmaceuticals were added, but the pharmaceutical division was separated
off about 30 years later). However, today Zandu has a chemicals division and
cosmetics division. Its total sales volume is about 45 million dollars. One
of its current projects is to develop a dopamine drug from a plant extract,
applying for new drug status in the U.S.
Number of Pages of Project Report: 52
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. The Mission Statement
2. Pharmaceutical Industry in India
3. The Ayurvedic Medicine Industry in India – Major Players
4. Status of Ayurveda in India
5. The Himalaya Drug Company
6. Organization Chart
7. The 4 P’s
- The Product
- The Place
- The Promotion
- The Pricing
8. SWOT Analysis of Himalaya
9. Findings and Analysis
10. Porter’s 5 forces model
11. Recommendations
12. Bibliography
13. Questionnaire
