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Customer Satisfaction and Brand Loyalty of Software Products (Methodology followed by JL Infomatrix)

Rs. 1,000.00

The precursor to JL Infomatrix Ltd (JLIL), JL Computer Services was started in 1989 to provide software solutions primarily in the area of accounting and finance. Taking up (at that point of time) a virtually unknown software product for marketing and distribution, JL has been largely instrumental in making a huge success of it in the marketplace. This was reflected in Tally (Financial and Inventory Management Software) being chosen for the PC Quest User's Choice award 10 years in succession.
In 1997, JL Computer Services Pvt. Ltd., which took over the marketing and distribution business, became operational.
Since 1997, JL has grown several folds in terms of turnover and has become one of the foremost companies in India of its kind. Since then, the company has also grown considerably in providing support and IT solutions and has also built up a large network of re-sellers.
Nucleus Infomatrix was started in 1993. The emphasis has been on developing software solutions to industry. NI has given software solutions to internationally known companies like Compaq, Motorola, Texas instruments etc. Based on the tremendous experience in business processes it has gained over the years, NI started work on software products in 1997. With the effort of several man-months, it has come up with the popular compensation management package PayIIPro that has been launched successfully at a national level by JL Infomatrix Ltd.
Objectives of the Project Report:
The research objective is to study the Brand loyalty and Customer Satisfaction levels and Rank the attributes in order of preference.
- Satisfaction Level of Channel Partner
- Various promotional Activities that channel Partners are doing to promote JL product to survive among competitors.
- How much focussed dealer is towards JL Infomatrix.

Number of Pages of Project Report: 50
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Executive Summary
2. Objective
3. Introduction to marketing research
4. Research process
5. Research Methodology
6. Company Profile
- Purpose
- Objectives
- Core values
- Golden Moments
- Infrastructure
- Key people
- Customer Support
7. About JL Infomatrix
- Products
- Services
- Some of our customers
8. Swot Analysis
9. Findings and Analysis
10. Dealers Survey Findings
11. Limitations of the Study
12. Suggestions and Recommendations
13. My learning from the project
14. Conclusion
15. Bibliography

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