Introduction:
For over 80 years Adidas has been part of the world
of sports on every level, delivering state-of-the-art sports footwear, apparel
and accessories. Today, with total net sales of 6.1 billion and net income of
208 million, Adidas - Salomon is a global leader in the sporting goods industry
and offers the broadest portfolio of products. Adidas-Salomon products are available
in virtually every country of the world. Our strategy is simple: continuously
strengthen our brands and products to improve our competitive position and financial
performance.
Turbulent is the word that aptly describes the scenario in sports industry in
last two last financial years. By frequent price cuts in market and larger than
live Marketing game plans, competition reached its new highs
and lows. It is no longer sufficient to just be competitive. A Company, which
has to survive, has got to have competitive advantage. One needs to take strategic
initiative in the short run to achieve the desired “positioning” in future.
One has to foresee ‘tomorrow’.
There are three type of competition that prevail and they are:
We have so far identified the various areas on which ADIDAS
and other major sports companies need to improve upon to achieve the desired
level of competitiveness. These improvements would give ADIDAS and
the other sports companies base to compete with the MNCs and help the Indian
companies to reduce the impact of MNCs on the Indian Market in the future. Indian
manufacturers will have to react quickly because any delay in reacting to the
threat posed by the MNCs would only give the MNCs time to establish themselves
in the market. With their expertise and financial capacity they would be nearly
impossible to compete with once they get a firm foothold in the market.
Number of Pages of Project Report: 44
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. INTRODUCTION
- BRIEF HISTORY
- GENERAL INFORMATION
- TURNOVER AND BRAND IMAGE
2. LITERATURE REVIEW
- CONDUCTING MARKET RESEARCH
- THE MARKETING MIX
-- MARKETING-MIX (FOUR P’S): ADIDAS
- VALUE OF ITS PRODUCTS FOR ADIDAS
- PLACE AND PHYSICAL DISTRIBUTION
3. MARKETING: ADIDAS
4. METHODOLOGY
5. FINDINGS AND ANALYSIS
6. QUESTIONNAIRE
7. SWOT ANALYSIS OF ADIDAS
8. CONCLUSION
9. BIBLIOGRAPHY
