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ADIDAS: Marketing Research & Its Strategies

Rs. 1,000.00  Rs. 500.00
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Introduction:
For over 80 years Adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, with total net sales of 6.1 billion and net income of 208 million, Adidas - Salomon is a global leader in the sporting goods industry and offers the broadest portfolio of products. Adidas-Salomon products are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.
Turbulent is the word that aptly describes the scenario in sports industry in last two last financial years. By frequent price cuts in market and larger than live Marketing game plans, competition reached its new highs and lows. It is no longer sufficient to just be competitive. A Company, which has to survive, has got to have competitive advantage. One needs to take strategic initiative in the short run to achieve the desired “positioning” in future. One has to foresee ‘tomorrow’.
There are three type of competition that prevail and they are:
We have so far identified the various areas on which ADIDAS and other major sports companies need to improve upon to achieve the desired level of competitiveness. These improvements would give ADIDAS and the other sports companies base to compete with the MNCs and help the Indian companies to reduce the impact of MNCs on the Indian Market in the future. Indian manufacturers will have to react quickly because any delay in reacting to the threat posed by the MNCs would only give the MNCs time to establish themselves in the market. With their expertise and financial capacity they would be nearly impossible to compete with once they get a firm foothold in the market.

Number of Pages of Project Report: 44
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. INTRODUCTION
- BRIEF HISTORY
- GENERAL INFORMATION
- TURNOVER AND BRAND IMAGE
2. LITERATURE REVIEW
- CONDUCTING MARKET RESEARCH
- THE MARKETING MIX
-- MARKETING-MIX (FOUR P’S): ADIDAS
- VALUE OF ITS PRODUCTS FOR ADIDAS
- PLACE AND PHYSICAL DISTRIBUTION
3. MARKETING: ADIDAS
4. METHODOLOGY
5. FINDINGS AND ANALYSIS
6. QUESTIONNAIRE
7. SWOT ANALYSIS OF ADIDAS
8. CONCLUSION
9. BIBLIOGRAPHY


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