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Marketing Strategies of Asian Paints

Rs. 1,500.00  Rs. 1,000.00
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THE INDIAN paint industry, estimated to be around Rs. 6,000 crores, including the Rs. 1,500 crore unorganized sector, is showing signs of emerging from the difficult phase it had undergone for the last three years.
The Organised paint sector constitutes 65 per cent of the market and is growing at 3-4 per cent. India's per capita paint consumption is 200 gm against 5 kg in developed countries.
India, the world’s fifth largest economy in terms of purchasing power, is emerging as an attractive market for global investors in the paints industry. The Indian paints industry offers lucrative scope for stable revenue streams to manufacturers of both decorative and industrial paints. Presently, the domestic paints sector, dominated by decorative paints, is expected to undergo a structural shift towards industrial paints.
This particular Project deals with one of the Strategic Management of paints in India. We line out firstly about the History of paints’ Industry. And then we move on with our analysis on Asian Paints and Goodlass Nerolac paints. We then, present a Market Structure and Comparative Analysis on the facts.
We choose this particular project knowing full well the important part played by the paints segment in India.
The information we gathered up for this project is partly from books, information brochure, magazines, and newspapers, and partly from different websites.
- To make the different segments of architects/builders and painting contractors aware of our brands.
- To suggest various strategies for these different segments so as to induce them into buying our brands of interior & exterior emulsions.
- To find out the approval process for the paints at various big sites
- To get the samples of interior and exterior emulsions approved at the sites where the finishing decisions have not yet been finalized.

Number of Pages of Project Report: 92
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Preface
2. Introduction
3. Objectives
4. Asian Paints – A Brief History
- Vision
- Values & Beliefs

5. Methodology
6. Ownership Structure
7. Composition of Board of Directors
8. Percentage Saleswise Breakup in 2008-2009
9. Industrial Segment
10. Indian Subsidiary
11. Exports/ Imports
12. Overseas Operation
13. Value Chain Analysis
14. Lessons in Leaderships-Critical Success Factors of Asian Paints
15. Financial Highlights of Asian Paint In Comparison With Industry
16. Composition of Cost Per Rupee Sales (Paise) – Asian Paint vs Industry
17. SWOT Analysis of Asian Paint
18. Storyboard
19. Making Present Business Effective
20. Identifying the Potential and Releasing it
21. Analysis: Asian Paints
- Color of Success
- Strategies

22. Goodlass Nerolac Paints
- Introduction
- Strategies
- Strong distribution network
- Market Structure

23. Comparative Analysis
24. Focus Group Interviews
25. IN-DEPTH Interviews
26. Problems
27. Recommendations
28. Conclusion
29. Annexure
- List of Dealers Contacted
- Dealer Questionnaire
- Bibliography

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