Real Juice and Tropicana are two competitors in the fruit juice market. Real Juice entered the market in 1996 with five flavours namely Orange, Mango, Pine Apple, Mix, and Tomato Inspite of its early entry in the market, Real Juice has not been able to setup its leadership. Recently the company has received a lot of complaints related to its network of distribution, price offered for the product, and the market share of Tropicana is rising at a more pace that Real Juice. Thus Dabur India limited decided to investigate and solve the problem. Dabur India Limited for Dabur Food Division, decided to make a wider mass survey with the help of interpretation of the data and accordingly modify the marketing policy. A Comparison has also been made between Tropicana and Real Juice in terms of quality, affordability, availability, aroma and taste.
The purpose of this report is to present the result of my survey in the National Capital Region Of Delhi, for the market potential and level awareness of Real Juice along with to provide the suggestions to increase the market share of Real Juice in the area.
A certain criterion was developed as questionnaire, to decide what factor influence the sales of Real Juice so as to formulate a policy to be adopted and find out the loop in the existing policy.
Dabur Foods Division of the company popular for its brand Real Juice. Dabur Foods Division is chaired by a well-known young dynamic personality in the business, Mr. Amit Burman. Dabur Foods Division is chaired by a well-known young dynamic personality in the business, Mr. Amit Burman. Dabur products are available in the market through 17,00,000 retail outlets and cover almost every corner of the country. And Real Juice is available its consumers through 80,000 retail network.
Real Juice, marks its presence in the market in four sizes viz.: 200 ml, 250ml, 500 ml and one ltr. They are charging Rs. 8.00 for 200 ml. Pack and Rs.44.00 for one ltr pack. It is the only brand in the fruit juice segment that offers the widest range of flavours. They are providing different packages for different occasions.
Number of Pages of Project Report:50
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
2. EXECUTIVE SUMMARY
3. THE PRODUCT RANGE
4. COMPANY PROFILE
5. INTRODUCTION TO REAL JUICE
6. OBJECTIVE OF THE PROJECT
7. BRIEF PROBLEM AND BACKGROUND STATEMENT
8. RESEARCH METHODOLOGY
- RESEARCH DESIGN
- DATA SOURCE
- DATA COLLECTION
- SAMPLE SIZE
- SAMPLE DESIGN
- SAMPLING METHOD
9. LIMITATION OF THE PROJECT
10. TABULATION OF GRAPH AND ANALYSIS OF TABLES
11. SWOT ANALYSIS