Introduction:
Hindustan Lever Limited (HLL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HLL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tones and sales of Rs.10,000 crores. The mission that inspires HLL's 36,000 employees, including about 1,350 managers, is to "add vitality to life". With 35 Power Brands, HLL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HLL shares with its parent company, Unilever, which holds 51.55% of the equity. A Fortune 500 transnational, Unilever sells Foods and Home and Personal Care brands in about 100 countries worldwide.
The objectives of the project report:
- To search for new accounts and convert them, thus extending the business of HLL - OOH(Out-of-Home) division.
- To estimate market potential
- Identifying potential customers
- Identifying action of competition
- To design and deploy the supporting system i.e. distributor, technician, etc.
- To explore and exploit new accounts
Need of the Project:
OOH business is growing at a rapid rate pace. It was a slow start around ten years back and a steady business since then. But now the rules of game have changed. More demand, more potential and more aggressiveness have become necessary for existence and progress. The need of the project is to develop new market for HLL - OOH division & Vizag being a developing city is a very good prospective market for the tea & coffee vending machines. Nescafe being a major player in the field has already covered majority of the market, hence to track and convert opponents accounts into HLL accounts was also a major need.
Number of Pages of Project Report: 64
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
Chapter 1
1. Company Profile
- Introduction
- Mission
- Corporate Purpose
- Heritage
- Organisation
- Practices
- Safety And Health Policy
- Brands
-- Home And Personel Care
-- Foods
- Social Responsibility
- Present Trends
- Back Ground Of “The Ooh-Division”
Chapter 2
- Methodology
-- Objectives Of The Study
-- Need Of The Project
-- Research Methodology
-- Expected Outcomes
-- Limitations of the Study
- Introduction Of The Product & Schemes
Chapter 3
- Findings And Analysis
Chapter 4
- Suggestion And Conclusion
