Introduction:
India’s burgeoning population, the ever-growing work force, an increasing middle class and the pace of urbanization are the mainstay of the home finance industry. India is home of 16% of the world’s population accommodated in an area of 2.42% of world’s total land area.
There are so many homeless people in India due to lack of funds. Many people living in rented homes dream of having a house of their own, which brings the house financing companies and banks into picture.
The project talks about the gap analysis in the perceptions related to home loans from the two perspectives of customers and banks. This has been done with the help of questionnaires designed for both.
The current scenario of housing loan business is that all banks are trying to be very professional and customer friendly these days. Banks are flooded with cash and they only need more and people to apply for loans. So they are doing all kind of efforts starting from providing lowest costs to CRM.
The objectives of the project are:
Main objective:
- To study the gap analysis of housing loans offered by banks
Sub objectives:
- To study the kind of housing loan offers provided by various banks
- To find out customer expectations from the banks
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To find out gap between customer expectations and services provided by banks
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Identify future scope of housing loans in India
Number of Pages of Project Report: 73
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
Executive Summary
CHAPTER 1 INTRODUCTION
- Rationale for Study
- Objectives
- Limitations
CHAPTER 2 THEORETICAL FRAMEWORK
- Introduction: From Credit Rationing to Credit Marketing
- The New Age Money
- Does Retail Credit helps the economy?
Section I: New Business Opportunities
- The Retail Mantra
- Why Banks are chanting the Retail Mantra?
Section II: Sectoral Products
Section III: Retail Experiences
Section IV: Emerging Trends
- Home Loans
-- Types of Home Loans
-- Type of Eligibility
-- Scenario of housing loans in India
-- Key Issues and Challenges
CHAPTER 3 RESEARCH METHODOLOGY
CHAPTER 4 DATA ANALYSIS
CHAPTER 5 FINDINGS AND CONCLUSION
BIBLIOGRAPHY
APPENDIX
- Customer questionnaire
- Banks questionnaire
