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Strategies on growth stages of Indian Direct Selling Market Player (HLN, AMWAY, ORIFLAME AND AVON)

Rs. 1,000.00

The sale of consumer products or services through personal contacts, away from fixed retail locations or shops.
Major Advantage of Direct Selling:
Direct-selling companies do away with wholesalers, retailers and other middlemen in the supply chain, thereby reducing their distribution and advertising costs.
Benefits of Direct Selling:
Research shows some of the most popular reasons people choose direct selling are:
- Direct selling is a good way to meet and socialise with people.
- Direct selling offers flexible work schedules.
- Direct selling is a good way to earn extra income.
- Direct selling is a good way to own a business.
- Earnings are in proportion to efforts.
Major Direct Selling Companies in the Indian Market:
1. Amway India
2. AMC Cookware
3. Aviance
4. Avon Beauty
5. Herbalife
6. Lotus Learning
7. ModiCare
8. Oriflame India

Number of Pages of Project Report: 63
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Direct Selling
- Major Advantage of Direct Selling
- Benefits of Direct Selling
- Major Challenge of Direct Selling
- Facts and Figures of Direct Selling Industry
- Major Direct Selling Companies in the Indian Market
2. The Indian Perspective
3. Comparison of Hindustan Lever Network, Amway, Oriflame, and Avon at a glance
4. First Stage- Introduction Stage of "Hindustan Lever Network"
- Know more about HLN
- Competitive Advantage--Different Business Model From Its Competitors
- Basic Planning Elements
- Product Description
- Marketing Environment
-- Competition
-- Economic Trends
5. The Market
6. The Strategies
7. Economic Considerations
8. Legal Considerations
9. Conduct Towards Consumers
10. Second Stage "Growth Stage" of Amway India
- Know More about Amway India
- The Direct Selling Success Story of AMWAY
-- Sales Revenue (In Rs. Crores) of Amway and Procter and Gamble
- Innovative Direct Selling Approach
- Key Success Factors
- Learning From Company
- What creates Loyalty
- What Customers Seek?
- How to Retail Customers?
- Multi-level Marketers must ask these questions
- How Amway India can share success
- An Introduction to the Amway Sales and Marketing Plan
- Manufacturing
- Products
- Product Portfolio
11. Third Stage "Maturity Stage" of Oriflame India
- Know more about Oriflame India
- Learning for Company
- The Oriflame Opportunity
- Direct Positioning Possibilities
- The Market Strategies
12. Fourth Stage - Declining Stage of Avon
- Know more about Avon
- Direct Hit- Market Strategies
- Strategies to Track the Awareness, Behaviour, and Attitude of Target Audience
- Product Optimisation
- Market Forecasting
13. References

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