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Decreasing Store Loyalty at the Cost of Brand Romancing

Rs. 500.00



Introduction:
A store is an enclosure for holding articles. It is usually secured from theft. One type of store to which the word is often applied is a store from where a retail business is run, otherwise known as a shp. See retailer for the main article on this latter usage.
In marketing a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimate consumers.
Brand is play by the Norwegian playwright Henrik Ibsen. It is a verse tragedy, written in 1865 and first performed of in Stockholm on 24 March 1885. Brand was an intellectual play that caused many people to “think out of the box”.
The word “Brand” owes its origin to the Norwegian word “brand” which, means to burn. Farmers used to put some identification mark on the body of the livestock to distinguish their possession. Products are what companies make, but customers buy brands. Therefore marketers resorted to branding in order to distinguish their offerings from similar products and services provided by their competitors. Additionally, it carries an inherent assurance to the customers that the quality of a purchase will be similar to earlier purchases of the same brand.
The conclusion of the project report:
Brand items are not depending on the wholeseller and retailer for their sale. The branded items have pull approach of marketing because the company is making the more popular their product in the market so that the customer itself could demand the product ourselves. Today, the primary capital of many business is their brands. For decades the value of a company was measured in terms of its real estate, then tangible assets plants and equipment. However, it has recently been recognized that a company’s real value lies outside the business itself. In the minds of potential buyers. The branded products are available at small stores or shops. These shop or store are in position to make some bargain in the prices.

Number of Pages of Project Report:27
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction
2. Stores
3. Reason of decreasing of store loyalty
4. Brands
5. Branding
6. Reason of appreciation of brand romancing
7. Conclusion


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