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Dabur Marketing Scenario

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Introduction:
Indian Economy has undergone a radical transformation in the last three decades. The discoveries and invention in various fields of life is perhaps be the reasons for this transformation. The marketing strategy in India which was practiced in the olden days has either been changed or been refined so as to adjust with this dynamic world.
If we consider the early years of development of our economy. It is observed that the producer’s consumers as well as production and consumption is becoming more and more complex and specialized.
The concept of giving more customer satisfaction has been changed.
The present emphasis is one matters of providing a complete ‘Pleasure’ or ‘delight’ to the customers every walk of life.
In the light of the present marketing scenario, through this project “With the change of policies in Budget 2003-2004, How Dabur can increase its market share in food Products” emphasis on marketing.
The objectives of the study:
1. To study the impact of Budget Policies on Marketing Strategy of Dabur Foods.
2. To study the Consumer, Buying behaviour.
3. To study the problems faced by Dabur.

Number of Pages of Project Report: 95
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Preface
2. Theoritical Concept
3. Dabur India Limited
4. Objective of the Study
5. Company Profile
6. Dabur Group
7. Company Philosophy
8. Financial Report
9. Research Methodology
10. Marketing Strategy for Dabur Foods
11. Marketing Strategies of Dabur Foods Ltd.
12. Presentation of Data
13. Consumers Analysis
15. Retailers Analysis
16. SWOT Analysis
17. Findings
18. Limitations
19. Recommendations
20. Conclusions
21. Bibliography


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