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Brand Strategy of Coca Cola

Rs. 500.00



Introduction:
This Company’s storied success has always been the result of continual evolution that leads to new levels of success. We are, after all, a marketing company. Every day we match our organisation, in the most effective way possible, to the thousands of towns and communities we serve. We will always be in a state of becoming, always defining what it means to be the best. We’re Coca-Cola.
The Coca-Cola Company creates value by executing a comprehensive business strategy guided by six key beliefs:
- Consumer demand drives everything we do.
- Brand Coca-Cola is the core of our business.
- We will serve consumers a broad selection of the nonalcoholic ready-to-drink beverages they want to drink throughout the day.
- We will be the best marketers in the world.
- We will lead as a model corporate citizen.
The ultimate objectives of our business strategy are to increase volume, expand our share of worldwide nonalcoholic ready-to-drink beverage sales, maximize our long-term cash flows and create economic-value-added by improving economic profit.
The Coca-Cola brand is the most recognized trademark in the world. But other brands both global and local, have been and will continue to be an integral part of our success.
The Coca-Cola system has more than 16 million customers around the world that sells or serve our products directly to consumers. There are nearly six billion people in the world that is potential consumers of our Company's products. Ultimately, our success in achieving our mission depends on our ability to satisfy more of their beverage consumption demands and our ability to add value for our customers. We achieve this when we place the right products in the right markets at the right time.
The Coca-Cola Company has been a dynamic company, always moving to anticipate and meet the present and future desires of customers and consumers.
The Coca-Cola Company has also changed its strategy from global marketing and local manufacturing to local marketing and local manufacturing. They have still ensured its leading position in Estonian beverage market and to maintain this they must try to accommodate their products according to the needs of our customers.

Number of Pages of Project Report: 35
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Synopsis
2. Introduction
3. Objective and strategies
4. Operations
5. Marketing
6. Trademark Origins
7. Brand equity
8. Coca-Cola India
9. Brand awareness and Loyalty
10. Brand Familiarity
11. Conclusion
12. Bibliography


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