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Consumer Behaviour of Reliance Webworld

Rs. 1,000.00



Introduction: The project report will help you to have a clear view of the consumer behaviour of reliance webworld. In this phase we will focus on ‘Video conferencing’ and ‘Virtual office’ services of the Reliance web world. These are primarily targeted at the corporate and mobile business/sales group, and thus can be a source of high revenue generation for the web worlds. In the first phase we are going to target sales to the Corporate and Business level broadband services of Reliance web world like
- Video conferencing.
- Virtual office.
This will help in reviewing the changing pattern of consumer behaviour and perceptions.

Number of Pages: 50
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents:
1. Introduction to the Industry
- Vision
- About the Industry
2. What is Consumer Behaviour/ Attitude?
- Perception
- Learning and Memory
- Motivation & Values
- Factors Behind Consumer Behaviour/Attitude
- Personality
- Motivation
- Individual Decision Making
- Cultural Influences on Consumer Behaviour
- Change in Consumer Perception
3. Research Methodology
- Title
- Objective
- Scope of the Study
- Significance of the Study
- Research Design
- Sampling Methodology
4. Facts and Findings
5. Data Analysis & Interpretation
6. Bibliography
7.Annexure
- Questionnaire


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