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Research Paper on Factors influencing customers to buy sustainable fashion products

Rs. 2,000.00



Introduction:
The cause of this study turned into to increase the expertise approximately sustainable client conduct, the state of affairs of the sustainable fashion industry, environmental attention, and the gap among environmental cognizance and the actions of purchasers. This thesis goals to reply the question: What are the elements affecting customer behavior in purchasing sustainable style products Furthermore, the primary aim of this thesis is to recommend a fee reference for sustainable style brands on remaining the distance between environmental attention and the movements of purchasers in the sustainable fabric enterprise.

For this analysis, the theoretical context covered three key principles: The modern day scenario of fashion advertising, the gap between the attention and the actions of purchasers and lements that affect Sustainable client behavior. The first bankruptcy covers the 3 principal points which might be: inexperienced-advertising and marketing, Green washing, and the differences between the 2. The second one chapter studies the space between the attention and the movements of purchasers. The final bankruptcy is surmised of the elements that have an effect on sustainable customer behavior .

Number of Pages of Project Report: 28
Package Includes: Research Paper
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction
2. Thesis objectives, questions and limitations
3. Thesis question
4. Literature review
5. Green marketing
6. The gap between awareness and action of consumers
7. Empirical Research and Data Analysis
8. Methodology
9. Conclusion
10 . References


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