Introduction:
With the abundance of the internet and development in interaction technology,
a new type of marketing has developed Viral Marketing Communication. VMC is
a client to client marketing strategy which employs the internet to promote
people to forward a marketing communication to others. Similar to a virus, information
about a company and its brand message, goods or services is spread to potential
buyers who then pass the information along to other potential buyers in a way
that a vast network is created swiftly.
VMC is considered to be a crucial electronic expansion of oral interaction,
which includes the theory of spreading or referring news, information or entertainment
leisure to another individual. WoM interaction is extensively recognized as
a central power in the marketplace where information is sieved out and spread
on by companions or kin who are perceived to be independent, impartial sources
of counsel.
Number of Pages of Synopsis: 8
Package Includes: Synopsis
Synopsis Format: Document (.doc)
Table of Contents of Project Report:
1. Introduction
2. Rationale for the Study
3. Objectives of the Study
4. Research Methodology
5. Expected Contribution from the Study
