Introduction:
Consumer behaviour refers to the activities in which people acquire, consume
and dispose products and services. Owing to the proliferation of brands in the
recent decades, there is a growing number of research conducted in the field
of consumer buying behaviour. However, most of them concentrate on a single
country study, regardless of the importance of cross country comparisons which
will inspire innovative ideas for understanding the fast-changing consumer habits.
This dissertation is going to investigate the differences of British and Chinese
in purchasing clothes under the influence of brand image.
Due to the rapid changes in the global market and the increased competition
experienced between firms, Brand Management has become more important. Good
brand management brings about clear differentiation between products, ensures
consumer loyalty and preferences and may lead to a greater market share.
Objectives of the Study:
To Understand the online shopping theoretical background
To review the existing literature on the give topic
To analyze the Indian Consumers online shopping perception
Number of Pages of Synopsis: 12
Package Includes: Synopsis
Synopsis Format: Document (.doc)
Table of Contents of Project Report:
I. INTRODUCTION
II. STATEMENT OF PROBLEM
III. NEED OF THE STUDY
IV. SCOPE OF THE STUDY
V. OBJECTIVES OF THE STUDY
VI. RESEARCH METHODOLOGY
SAMPLE SIZE
DATA SOURCE
HYPOTHESES
VII. CHAPTER PLAN
VIII. BIBLIOGRAPHY
