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Analysis Of The Effect Of Change In Pricing By Amrit Feeds Ltd On The Customer Preferences

Rs. 500.00

Internet banking, both as a medium of delivery of banking services and as a strategic tool for business development, has gained wide acceptance internationally and is fast catching up in India with more and more banks entering the fray. India can be said to be on the threshold of a major banking revolution with net banking having already been unveiled. A recent questionnaire, to which 46 banks responded, has revealed that at present, 11 banks in India are providing Internet banking services at different levels, 22 banks propose to offer Internet banking in near future while the remaining 13 banks have no immediate plans to offer such facility.

At present, the total Internet users in the country are estimated at 9 lakh. However, this is expected to grow exponentially to 90 lakh by 2003. Only about 1 percent of Internet users did banking online in 1998. This increased to 16.7 percent in March 2000. The growth potential is, therefore, immense. Further incentives provided by banks would dissuade customers from visiting physical branches, and thus get hooked to the convenience of arm chair banking. The facility of accessing their accounts from anywhere in the world by using a home computer with Internet connection, is particularly fascinating to Non Resident Indians and High Networth Individuals having multiple bank accounts.

Number of Pages of Project Report: 7
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
Need of the Study
Rationale of the study
Objectives of the Study
Research Methodology
Limitations of the Study
Future Directions for future research

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