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Logistics at Blue Dart

Rs. 2,000.00



Introduction:
Over the years the meaning of the term “logistics” has gradually expanded to include business and service activities. The domain of logistics activities is to provide customers with the right goods in the right place at the right time. It ranges from providing the necessary subcomponents for manufacturing to having inventory on the shelf of the retailer to having the correct quantity and type of blood available for a surgical procedure in a hospital. The major issue that logistics attempts to resolve is to decide how an when raw-materials, semi-finished, and finished goods should be acquired, moved, and stored. The need for logistics management also arises in firms and public organizations that provide services, including mail delivery, public utilities, and after-sales service. From the steel factories of Pennsylvania to the ports of Singapore, every organization faces the challenge of getting the right materials to the right place at the right time. The main objectives for conducting the study are: To undertake a dedicated study on logistic operations and buying behaviour of customers towards the company in the UAE. To analyze the factors affecting operational flow of logistics and to understand customers buying decision towards company. Evaluate efficiency of logistics operations of company and customer acceptance of company products in comparison to the major competitors in the UAE market. Make a critical analysis of customer’s attitude towards the organization & its products. Make recommendation (if any) for customer relation so that a concrete CRM and softwares pertaining to logistics smoothing can be implanted in the operational flow systems of the company.

Number of Pages of Project Report: 89
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:

EXECUTIVE SUMMARY 4
CHAPTER 1: INTRODUCTION 6
1.1 INTRODUCTION 6
1.2 OBJECTIVES OF THE STUDY: 8
1.3 PROBLEM IDENTIFICATION & DEVELOPMENT 9
1.4 REVIEW OF LITERATURE 11
CHAPTER 2: INDUSTRY PROFILE 13
2.1 HISTORICAL BACKGROUND 13
2.2 EVOLUTION IN STAGES 16
2.3 THE INDUSTRY IN THE COUNTRY WHERE STUDY IS CONDUCTED 18
2.4 CURRENT STATE OF THE INDUSTRY 20
CHAPTER 3: COMPANY PROFILE 22
3.1 COMPANY INTRODUCTION 22
3.2 NATURE OF OPERATION, MARKET SHARE, COMPETITIVE POSITION 25
3.3 STRATEGY OF EXPANSION, CURRENT SITUATION 26
SWOT ANALYSIS FOR BLUE DART 28
CHAPTER 4: RESEARCH METHODOLGY 30
4.1 TESTING OF HYPOTHESIS 30
4.2 DEFINITION OF THE UNIVERSE 31
4.3 SAMPLING TECHNIQUES ADOPTED 31
4.4 DATA COLLECTION 31
CHAPTER 5: DATA ANALYSIS 37
CHAPTER 6: FINDINGS, SUGGESTIONS AND CONCLUSION 60
ANNEXURE II: BIBLIOGRAPHY 71
ANNEXURE III: APPROVED SYNOPSIS 73
INDUSTRY PROFILE 79
PROBLEM IDENTIFICATION & DEVELOPMENT 81
OBJECTIVE AND SCOPE OF STUDY 82


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