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A Study of Credit Cards in India Scenario

Rs. 500.00



Introduction:
In todays date Indian economy is at boom, raising the income, standard of living and disposable income of people in India. The stock exchange has reached new heights due to organization paying handsome packages, which in turn is giving an overall new shape to the Indian economy. As the income of people is rising there has been a complete change in the expenditure as well, making people move to more convenient mode of payment i.e. Credit Cards, also known as plastic money. For merchants, a credit card transaction is often more secure than other forms of payment, such as cheques, because the issuing bank commits to pay the merchant the moment the transaction is authorized, regardless of whether the consumer defaults on the credit card payment except for legitimate disputes, which are discussed below, and can result in charges back to the merchant. In most cases, cards are even more secure than cash, because they discourage theft by the merchants employees and reduce the amount of cash on the premises. Finally, credit cards reduce the back office expense of processing checks/cash and transporting them to the bank. Prior to credit cards, each merchant had to evaluate each customers credit history before extending credit. That task is now performed by the banks which assume the credit risk. Credit cards can also aid in securing a sale, especially if the customer does not have enough cash on his or her person or checking account. Extra turnover is generated by the fact that the customer can purchase goods and/or services immediately and is less inhibited by the amount of cash in his or her pocket and the immediate state of his or her bank balance. Much of merchants marketing is based on this immediacy.

Number of Pages of Synopsis: 6
Package Includes: Synopsis
Synopsis Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction, Importance and Significance of the Study
2. Rationale of the Study
3. Objectives of the Study
4. Hypothesis
5. Research Methodology
6. Expected contribution from the study
7. Chapterization


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