Introduction:
In todays date Indian economy is at boom, raising the income, standard of living
and disposable income of people in India. The stock exchange has reached new
heights due to organization paying handsome packages, which in turn is giving
an overall new shape to the Indian economy. As the income of people is rising
there has been a complete change in the expenditure as well, making people move
to more convenient mode of payment i.e. Credit Cards, also known as plastic
money. For merchants, a credit card transaction is often more secure than other
forms of payment, such as cheques, because the issuing bank commits to pay the
merchant the moment the transaction is authorized, regardless of whether the
consumer defaults on the credit card payment except for legitimate disputes,
which are discussed below, and can result in charges back to the merchant. In
most cases, cards are even more secure than cash, because they discourage theft
by the merchants employees and reduce the amount of cash on the premises. Finally,
credit cards reduce the back office expense of processing checks/cash and transporting
them to the bank. Prior to credit cards, each merchant had to evaluate each
customers credit history before extending credit. That task is now performed
by the banks which assume the credit risk. Credit cards can also aid in securing
a sale, especially if the customer does not have enough cash on his or her person
or checking account. Extra turnover is generated by the fact that the customer
can purchase goods and/or services immediately and is less inhibited by the
amount of cash in his or her pocket and the immediate state of his or her bank
balance. Much of merchants marketing is based on this immediacy.
Number of Pages of Synopsis: 6
Package Includes: Synopsis
Synopsis Format: Document (.doc)
Table of Contents of Project Report:
1. Introduction, Importance and Significance of the Study
2. Rationale of the Study
3. Objectives of the Study
4. Hypothesis
5. Research Methodology
6. Expected contribution from the study
7. Chapterization