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How Voice Activated Virtual Assistant Impact the Buying Behavior of The Consumer

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2016 saw an incredible rise in connected home devices, specifically Amazon Echo 8 million devices sold and Google Home devices. Prior to that, Siri made adding an event to your calendar or quickly looking up the weather as easy as a simple push of a button on your smart phone.
As we move away from assistants who perform simple automated tasks, 2017 has the potential to turn voice assistant technology into a virtual customer service functionality. The convergence of chatbots and virtual voice assistants has the potential to completely change the retail experience.
For years, we have heard rumors about quick service retail or QSR replacing humans with touch screen tablets. Instead, Alexa may be the one to finally deliver the fatal blow. I have little doubt that an Alexa enabled skill could be developed in a matter of weeks that replicated most of what a QSR counter person is able to do. This is not a knock against those employees but rather praise for the advancements that have been made over the past year.
This paper deals with two objectives. The papers goes ahead and find out empirically How Voice Activated Virtual Assistant Impact the Buying Behavior of the Consumer and what are the recent trends of buying behavior.

Number of Pages of Project Report: 36
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1 Introduction
CHAPTER 2 Background of the study
CHAPTER 3 Literature Review
CHAPTER 4 Objective
CHAPTER 5 Data and Methodology
Data Collection method
Sample Size
Target Population
Period of Study
Primary Insights
CHAPTER 6 Experiment Design


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