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A Study of Human Resource Development in Standard Chartered Bank

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The banking industry as on date is facing tremendous competition. The public as well as the private sector banks have to cater to the demanding customer needs of economical lending and borrowing rates, shorter process time and high quality of products and services. The banks are becoming more and more customer oriented, and the trend is to provide products and services as per the customers’ choice and convenience. Automatic Teller Machines (A.T.M.) have flooded the market and the concepts of extended banking hours and even twenty four hour banking are on the rise. A survey shows that by the year 2001, 174.5 million of the global population have access to the web, and accordingly there is a high pressure on providing high quality Internet Banking. Despite the growth of technology and contemporary business practices, the banking industry is highly dependent on skilled professionals. Efficient utilization of Human Resources and effective programmes for development and training of this resource is absolutely essential for each and every bank, if it wishes to survive in this competition. This dissertation explores the role of Human Resource Development (H.R.D.) and importance of training in the banking industry. An attempt has been made to study and critically analyse the H.R.D. and Training aspects of Standard Chartered Bank (S.C.B.).

The banking industry in India, today comprises of Nationalized banks, Private Sector banks and Multinational banks. In an era of economic liberalization, like all other sectors, the banking sector is also facing enormous competition, and is thus undergoing rapid transformation. All the above three categories of banks are continuously trying to reach new horizons, by bringing out new products and services at lower operating and instrumental costs. Simultaneously, efforts are being made for creating a phenomenal expansion in the scope and volume of business and also a profound qualitative change in the styles and systems of functioning. The geographic expansion of banks has gone hand in hand with functional specialization. There have been fast, continuous and sweeping changes in banking practices (Priyadarshini and Venkatpathy, 2003).

The banking sector in India, is experiencing a conceptual change from traditional advances to priority sector advances, from security oriented approach to purpose oriented approach ( Jain, 1996 ). For example, the priority sector advances have been targeted by different banks by using the following different names:
i) Standard Chartered Bank : Priority Banking
iii) HSBC : Preferred Banking
iv) HDFC Bank : Private Banking
v) ABN Amro Bank : Van gogh Banking
Besides this, the quality of banking services and the objectives of nationalized banks in achieving their socio-economic goals are highly dependent on the employees who deliver the services. Attracting and retaining customers involve total commitment of the employee in the process of redeeming service.

Number of Pages of Project Report: 86
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:

(i) Abstract
(ii) List of Abbreviations
(iii) List of Figures

1. Introduction
1.1) Trends in the Indian Banking Industry
1.2) Customer Relationship Management in the Banking Industry
1.3) Methodology

2. Human Resource Development
2.1) Organizational Philosophy
2.2) Definitions of Related Concepts
2.3) H.R.D. – An Insight
2.4) Human Resource Policy and Planning
2.5) Functions of H.R.M.
2.6) Constraints in H.R.D
2.7) Emerging Concepts related to H.R.D

3. Training and Development
3.1) Concept of Training
3.2) Concept of Development
3.3) Role of Training in an Organization
3.4) Management Development
3.5) Principles of Training and Learning
3.6) Principles of Communication
3.7) Identification of Training Needs
3.8) Corporate Training Programs
3.9) Training Methods
3.10) The Lecture Method
3.11) The Case Method
3.12) Independent Project Work
3.13) C.B.T. / E - Learning

4. Study of the Organization – Standard Chartered Bank
4.1) Brief History of the Bank
4.2) Present Operations in India
4.3) Current Performance of the Bank
4.4) H.R. Policy and Planning of the Bank
4.5) Training Policy of the Bank
4.6) Training Need Assessment System of the Bank
4.7) Training Activities of the Bank
4.8) Development Activities of the Bank

5. Review of the existing H.R. Practice of the Bank
5.1) Questionnaire
5.2) Feedback
5.3) Feedback Analysis
5.4) Performance Awareness as per Industry Standards
5.5) Performance Areas of Concern
5.6) Recommendations to improve the H.R. Climate of the Bank

6. Summary
6.1) The Work Done
6.2) Limitations
6.3) Scope of Further Work
6.4) Conclusion

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