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Identifying Service Quality Gaps In Banking Sector: A Comparison Study Between Private And Public Banks (Customer Perspective)

Identifying Service Quality Gaps In Banking Sector: A Comparison Study Between Private And Public Banks (Customer Perspective)

Introduction: Introduction of Liberalisation Privatisation and Globalisation (LPG) in Indian economy has affected almost all the sectors and...
Rs. 2,500.00

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Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behavior on Apparel Retail Outlet

Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behavior on Apparel Retail Outlet

Introduction: Store personality/image is the way which the store is defined in the customer’s mind, partly by its functional qualities and partly...
Rs. 1,500.00

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Impact of Celebrity Endorsee on Consumer Buying Behavior and Brand Building

Impact of Celebrity Endorsee on Consumer Buying Behavior and Brand Building

Introduction: The field of consumer behavior is the study of individuals, groups or organizations and the processes they use to select, secure, use...
Rs. 1,000.00

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Impact Of Consumer Behavior With Respect To Automobile Industry

Impact Of Consumer Behavior With Respect To Automobile Industry

Introduction: Buying a car or a two wheeler is no longer a predictable, linear, unidirectional process. Today almost every customer is a digital...
Rs. 2,500.00

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Impact of Counterfeit Brands on Consumer Acceptance of Original Brands (Case: Louis Vuitton)

Impact of Counterfeit Brands on Consumer Acceptance of Original Brands (Case: Louis Vuitton)

Introduction: At present, Counterfeiting is considered as the crime of the 21st century. Here we are not talking about the counterfeiting of money....
Rs. 2,000.00

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Impact of Marketing Strategies of Hyundai I20 of Hyundai Motors India Limited with reference to Bangalore

Impact of Marketing Strategies of Hyundai I20 of Hyundai Motors India Limited with reference to Bangalore

Introduction: The Automobile industry in the Republic of India is one of the largest in the world. It is the world's second largest manufacturer of...
Rs. 2,500.00

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Impact of Social Media on Competitive Intelligence Practives

Impact of Social Media on Competitive Intelligence Practives

Introduction: Our society is transforming into a knowledge-based society where knowledge is one of the most important resources in many aspects....
Rs. 2,000.00

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Impact of social media on consumer buying behavior-decision making process

Impact of social media on consumer buying behavior-decision making process

Introduction With an estimated one billion membership, social media websites have become a platform for corporations and consumers to interact with...
Rs. 2,000.00

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Impact of Sports Personalities on Marketing Products

Impact of Sports Personalities on Marketing Products

Introduction: This study is dedicated to construct a theory with practical proofs with respect to the boost in marketing of brands using sports...
Rs. 1,500.00

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Information and Technology based Marketing

Information and Technology based Marketing

Introduction: " Information- and Technology-based Marketing " addresses how to use information technology to learn about and market to individual...
Rs. 1,500.00

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Monthly Specials For April

Study of Dealer Satisfaction and Perception about Videocon Brand
Study of Dealer Satisfaction and Perception about Videocon Brand
Rs. 1,500.00  Rs. 1,000.00
Save: 33% off
Consumer Buying Behaviour of Ozone Pharma Limited
Consumer Buying Behaviour of Ozone Pharma Limited
Rs. 1,000.00  Rs. 500.00
Save: 50% off

Brand Coca-Cola Company
Brand Coca-Cola Company
Rs. 1,000.00  Rs. 500.00
Save: 50% off
Marketing Strategies of McDonald’s
Marketing Strategies of McDonald’s
Rs. 2,000.00  Rs. 1,500.00
Save: 25% off
Rural Marketing and Advertising Media Mix
Rural Marketing and Advertising Media Mix
Rs. 1,000.00  Rs. 500.00
Save: 50% off

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